Monday, July 16, 2012

1995 E-Motion Advertisement

In addition to the Cal Ripken promo card given out at the 1995 National, Fleer/Skybox International took to the collecting magazines to spark interest.  This page is from one of the many sports collecting magazines published in the mid 90's.

The very effective and attractive ad gives a great overview of the four different sub-sets in this debut set.

The cards were considered a super-premium type card...printed on double-thick cardboard, borderless "special effects" photos, gold foil stamping (the ad calls it etching), and a glossy coating. 

A large foil-stamped word is displayed on each card which is either a nickname, or an emotion, or one of that players attributes.  Hence E-Motion.

The sequence of the card numbers follow the alphabetical listing of the teams city, or state, starting with all the American League teams first: so cards 1-8 are of the Baltimore Orioles, then Boston, and so on.  The subsets follow up at the end of the base set, each having it's own numbering system.

Eight card packs were issued with a suggested retail price of $4.99.  Not cheap in 1995.
My 2010 Standard Catalog of Baseball Cards has an 8 card pack valued at a buck.
Not a good investment.

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